Pengaruh Labelisasi Halal, Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Mie Samyang (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Riau)

Krisnawati, Sintya (2021) Pengaruh Labelisasi Halal, Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Mie Samyang (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study was conducted to analyze the effect of Halal labeling, lifestyle and prices on the purchasing decisions of Samyang Noodles at Muhammadiyah Riau University Students. The data used in this study is sourced from primary data, namely a questionnaire using a quota sampling technique, namely setting as many as 50 respondents. The data analysis method used was descriptive and quantitative analysis method using SPSS version 21. The results showed that partially and simultaneous Halal labeling, lifestyle and price had a positive and significant effect on purchasing decisions for Samyang noodles at Muhammadiyah Riau University students. Keywords: Halal Labeling, Lifestyle, Price and Purchase Decision.

Item Type: Thesis (Other)
Uncontrolled Keywords: Halal Labeling, Lifestyle, Price and Purchase Decision.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:46
Last Modified: 21 Feb 2022 07:46
URI: http://repository.uir.ac.id/id/eprint/6177

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