Analisis Faktor-faktor Yang Mempengaruhi Minat Konsumen Terhadap Penggunaan Uang Elektronik Pada Aplikasi Ovo (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau)

Ramadhani, Ristianty (2021) Analisis Faktor-faktor Yang Mempengaruhi Minat Konsumen Terhadap Penggunaan Uang Elektronik Pada Aplikasi Ovo (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

The study aims to determine the factors that influence student interest in using the Ovo application electronic money. The sample used in this study were 100 respindents or students who were taken using the Purposive Sampling Technique and the data collection technique was using a questionnaire. The results of this study indicate that the responses of o respondents strongly agree about the ease factor in the easy to understand system indicator on student interest in using Ovo Electronic Money at the Faculty of Economics and Business, Riau Islamic University. Keywords: Trust, Ease, Security, Interest

Item Type: Thesis (Other)
Uncontrolled Keywords: Trust, Ease, Security, Interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:45
Last Modified: 22 Mar 2022 13:24
URI: http://repository.uir.ac.id/id/eprint/6158

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