Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Distro Label Store Pekanbaru

Saputra, Ridho (2021) Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Distro Label Store Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze whether the price and product quality significantly influence purchasing decisions at the Label Store. The population in this study are all consumers who buy Pekanbaru Label Store products. The sampling technique in this study used purposive sampling, namely the determination of the sample based on the objectives and considerations of researchers and consumers who had purchased the Pekanbaru Label Store. The data analysis technique in this study used descriptive analysis. The results of this study indicate that the price and product quality have a significant effect on purchasing decisions at the Pekanbaru Label Store. The magnitude of the influence of price and product quality is 88% which affects purchasing decisions at the Pekanbaru Label Store.

Item Type: Thesis (Other)
Uncontrolled Keywords: Price, Product Quality, Purchase Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:44
Last Modified: 21 Feb 2022 07:44
URI: http://repository.uir.ac.id/id/eprint/6149

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