Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Olahraga Brichi Sport Pekanbaru

Tabri, Muhamad (2021) Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Olahraga Brichi Sport Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the factors that influence purchasing decisions at the Brichi Sport Pekanbaru Sports shop. The sample in the study amounted to 100 people using accidental sampling method, the data were processed using IBM SPSS 23.0 as a research analysis tool. This study uses descriptive methods and multiple linear regression analysis. Based on the results of the partial hypothesis test (t test), it shows that the product variable (X1) and price (X2) have a positive and significant effect on purchasing decisions with a significance level below 0.05. Meanwhile, the channel / distribution variable (X3) does not have a significant effect on purchasing decisions. Based on the results of simultaneous hypothesis testing (f test), product, price and distributor / distribution variables simultaneously (jointly) influence purchasing decisions. The amount of contribution given by the product factor variable (X1), price (X2) and distributor / distribution (X3) to purchasing decisions at the Brichi Sport Pekanbaru sports shop is indicated by the value of the coefficient of ko determination R Square (R2) of 0.621 or 62.1% while 37 , 9% were influenced by other factors that were not included in the research model.

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