Apriko, Juni (2021) Pengaruh Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy (masyarakat Yang Menggunakan Honda Scoopy Di Kecamatan Tenayan Raya). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the effect of promotion on purchasing decisions for Honda Scoopy motorcycles. The population in this study were men and women 20-60 years old in Tanayan Raya Subdistrict who had seen promotions and had a Honda Scoopy of 43,713 families. The sample was determined by purposive sampling method by taking 15% of the population. Therefore the sample used in this study is 44 consumers. The data analysis technique used is simple regression analysis. From the results of research and discussions that have been carried out, it is concluded that promotion has a positive and significant effect on Purchase Decisions for Honda Scoopy Motorcycles (Communities Using Honda Scoopy in Tenayan Raya District). Keywords: Promotion, Purchase Decision
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Promotion, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Febby Amelia |
| Date Deposited: | 21 Feb 2022 07:41 |
| Last Modified: | 21 Feb 2022 07:41 |
| URI: | http://repository.uir.ac.id/id/eprint/6107 |
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