Sari, Desy Permata (2019) Pengaruh Harga, Kualitas Produk Dan Merek Terhadap Keputusan Pembelian Batik Pada Galeri Batik Tabir Rani Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to find out and analyze the effect of prices, product quality and brands both partially and jointly on the purchasing decisions of Pekanbaru Tabir rani batik. The types and sources of data used are premier data and secondary data. Data collection techniques were obtained through questionnaires and interviews. As for the sample in this study are all consumers who buy and use Pekanbaru rani batik. The data analysis techniques used are validity and reliability, classic Assumption test, multiple linear regression analysis, correlation coefficient, determination coefficient T test and F test. The results of this study indicate that partially the price variable and product quality variable have no significant effect on purchasing decisions , while simultaneously the price variable, product quality, and brand have a significant effect on purchasing decisions.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Price, Product Quality, Brand and Purchasing Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 21 Feb 2022 07:40 |
| Last Modified: | 21 Feb 2022 07:40 |
| URI: | http://repository.uir.ac.id/id/eprint/6104 |
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