Analisis Strategi Keunggulan Bersaing Pada Pt. Riau Wisata Hati Tour And Travel Di Pekanbaru

Wani, Cica (2019) Analisis Strategi Keunggulan Bersaing Pada Pt. Riau Wisata Hati Tour And Travel Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to find out and analyze the competitive advantage strategy at PT. Riau Wisata Hati Tour and Travel in the Pekanbaru. The research method used is descriptive quantitative method, and the data analysis technique used is descriptive analysis. As for the research sample, umrah pilgrims at PT. Riau Wisata Hati Tour and Travel at the Pekanbaru with the number of respondents 50 people. The results of the study indicate that the competitive advantage strategy at PT. Riau Wisata Hati Tour and Travel at the Pekanbaru already going well, this can be seen in the dimensions of cost advantage, dimensions of differentiation and dimensions of focus. From the table data of respondents' answers to the recapitulation of the competitive advantage strategy variable the respondent's answer category as a whole is agreed, because the score shows the value of 1584 which is in the range 1530-1890. On PT. Riau Wisata Hati Tour and Travel at the Pekanbaru in terms of competitive advantage strategies focus more on responsibility, namely by prioritizing the safety of consumers. But PT. Riau Wisata Hati Tour and Travel in terms of competitive advantage strategies have not been able to apply cost advantages from similar competitors.

Item Type: Thesis (Other)
Uncontrolled Keywords: Competitive Advantage Strategy, Cost Advantage Strategy, Differentiation Strategy and Focus Strategy.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 21 Feb 2022 07:39
Last Modified: 21 Feb 2022 07:39
URI: http://repository.uir.ac.id/id/eprint/6093

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