Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Bata Di Toko Bata Metropolitan City Pekanbaru

Endriawan, Beni (2019) Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Bata Di Toko Bata Metropolitan City Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted to find out and analyze the influence of brand image, product quality and price significantly on consumer purchasing decisions both partially and simultaneously in buying Bata products at Pekanbaru Metropolitan Bata City Store. This research was carried out with quantitative descriptive method using primary data and secondary data obtained through interviews and research questionnaires. The sample used was 60 respondents. From the results of the study concluded that all independent variables (brand image, product quality, price) have a positive effect on the dependent variable (purchasing decision) and analysis of partial hypothesis testing (t test) of the three independent variables (brand image, product quality, and price ) which is significant in influencing purchasing decisions with the proportion of the level of influence of tcount> t table.

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Image, Product Quality, Price, Purchase Decision, Bata Shoes
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 21 Feb 2022 07:39
Last Modified: 21 Feb 2022 07:39
URI: http://repository.uir.ac.id/id/eprint/6092

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