Pengaruh Life Style Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Coffee Rr Marpoyan Kota Pekanbaru

Iskandar, Doli (2021) Pengaruh Life Style Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Coffee Rr Marpoyan Kota Pekanbaru. Other thesis, Universitas Islam Riau.

[img]
Preview
Text
DOLI ISKANDAR.pdf

Download (3MB) | Preview

Abstract

The purpose of this study was to determine the effect of lifestyle and service quality on purchasing decisions at Coffee RR Marpoyan Pekanbaru City. The population in this study are consumers of Coffee RR Marpoyan Pekanbaru whose number is not known with certainty. Sampling used the accidental sampling method with a sample of 97 respondents. The data sources used were primary and secondary data. The data collection techniques in this study were interviews and questionnaires. The analytical methods used were descriptive quantitative methods and multiple regression analysis with SPSS ver. 22. The results of this study indicate that lifestyle and service quality have a positive and significant effect on purchasing decisions at Coffee RR Marpoyan Pekanbaru City. Keywords: Life Style, Service Quality, Purchase Decision

Item Type: Thesis (Other)
Uncontrolled Keywords: Life Style, Kualitas Layanan, Keputusan Pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:37
Last Modified: 21 Feb 2022 07:37
URI: http://repository.uir.ac.id/id/eprint/6059

Actions (login required)

View Item View Item