Pengaruh Kemudahan Penggunaan,daya Tarik Promosi Dan Kepercayaan Terhadap Minat Mahasiswa Menggunakan Kartu E-money Di Pekanbaru

Muffaidah, Afina (2021) Pengaruh Kemudahan Penggunaan,daya Tarik Promosi Dan Kepercayaan Terhadap Minat Mahasiswa Menggunakan Kartu E-money Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the ease of use, attractiveness of promotion and trust in students' interest in using e-money cards. The data collection technique in this study used a questionnaire, the data analysis technique used descriptive analysis and multiple linear regression analysis and used SPSS Version 22. The sample used in this study were students in Pekanbaru as many as 50 respondents using probability sampling (purposive sampling). The results of this study indicate that based on the responses of the respondents there is a positive and significant influence on student interest in using e-money cards. This can be seen from the value of Ease of Use (X1) has a significant effect on increasing Interest (Y), Promotional Attractiveness (X2) has a significant effect on increasing Interest (Y), Trust (X3) has a significant effect on increasing Interest (Y), thus Ease of Use, Promotional Attractiveness, Trust can increase student interest in using e-money cards. Keywords : Ease of Use, Promotional Appeal, Trust, Interests.

Item Type: Thesis (Other)
Uncontrolled Keywords: Ease of Use, Promotional Appeal, Trust, Interests.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:29
Last Modified: 21 Feb 2022 07:29
URI: http://repository.uir.ac.id/id/eprint/5990

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