Rahim, Abdul Rajib (2021) Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Merchandise Pada Kamengski Stuff Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the effect of product quality and product design on purchasing decisions of Kamengski merchandise both parallelly and simultaneously. This research was conducted in the Pekanbaru area around the MTQ and Tugu Gadjah Mada, the location selection was because it was easier for researchers to collect data through questionnaires and then MTQ and GM were hangout centers for young people so that researchers had no difficulty in retrieving data. The results showed that product quality and product design partially or simultaneously have a significant influence on purchasing decisions. Keywords: product quality, design quality, purchase decision.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | product quality, design quality, purchase decision. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Febby Amelia |
| Date Deposited: | 21 Feb 2022 07:29 |
| Last Modified: | 21 Feb 2022 07:29 |
| URI: | http://repository.uir.ac.id/id/eprint/5989 |
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