Siregar, Muhammad Zulfadly (2026) Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bengkel Husnal Motor di Desa Bulu Sonik Kabupaten Padang Lawas. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at the Husnal Motor repair shop in Bulu Sonik Village, Padang Lawas Regency. The method used in this study is a quantitative approach, namely the method of collecting data in the form of numbers. The data sources for this study were distributed questionnaires directly and via Google Forms to respondents. The sample used in this study was the community with the criteria of having had repairs/services at the Husnal Motor repair shop at least three times in the past year, totaling 110 respondents. The results of the test that has been conducted indicate that price and service quality have a positive and significant effect on customer satisfaction, with a coefficient of determination (R2) of 31,9%, with the remainder 68,1% coming from other variables not examined in this study.

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