Hakim, Lukman Nul (2026) Analisis Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan Sembako Di UD Maya Kecamatan Mandau. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted at the UD Maya Grocery Store in Mandau District with the aim of determining the implementation of marketing strategies in increasing sales of groceries at UD Maya in Mandau District. The data used in this study were primary and secondary data. Meanwhile, data collection techniques were carried out through interviews and documentation. The results of the research obtained were that UD Maya maintains the quality of groceries products well and manages inventory based on customer demand patterns; prices are set competitively with a flexible payment system, maintaining customer loyalty; strategic locations and good store supervision support smooth operations; simple promotions through discounts and personal communication are effective in building customer loyalty.

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