Widyani, Tri (2026) Pengaruh Promo Terhadap Kepuasan Pelanggan Shopee Food Di Pekanbaru (Studi Kasus Kecamatan Bukit Raya). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of promotions on customer satisfaction of Shopee Food in Pekanbaru (case study of Bukit Raya District). The population in this study is Shopee Food customers in Bukit Raya District. The sampling technique that will be used in this study is purposive sampling method used to select samples based on specific criteria that are considered relevant to the focus of the study using the Lemeshow formula totaling 100 people. Data collection techniques in this study use questionnaires and documentation. Data analysis techniques in this study use SPSS 26. The results of this study indicate that promotions have a significant effect on customer customer of Shopee Food in Bukit Raya District Pekanbaru

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