Kurniawan, Dafit (2025) Pengaruh Kualitas Informasi, Kualitas Sistem dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pengguna Aplikasi Shopee Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Masyarakat Kabupaten Kampar. Masters thesis, Universitas Islam Riau.

Text skripsi_235221030_watermark.pdf - Published Version Restricted to Registered users only Download (7MB) | Request a copy

Abstract

Research was conducted to increase the repurchase interest of the shopee application in the community of Kampar Regency. The perpose of this study was to determine the effect of information quality, sistem quality and service quality on repurchase interest of shopee application users with customers satisfaction as an intervening variable in the community Kampar Regency. This study uses a quantitative research type. The this study collection technique uses a questionnaire. The sample in this study amounted to 100 people from Kampar Regency. This study uses Partial Least Squares (PLS) data analysis. The results of the study indicate that information quality, sistem quality, service quality and customer satisfaction have a significant effect on repurchase interest. Information quality, sistem quality and service quality have a significant effect on customer satisfaction. Information quality affects repurchase interest through customer satisfaction, system quality affects repurchase interest through customer satisfaction and service quality affects repurchase interest through customer satisfaction.

Actions (login required)

View Item