Lestari, Ana Febri (2026) Strategi Pengembangan Usaha Agroindustri dan Pemasaran Tahu BM2 Di Desa Pandau Jaya Kecamatan Siak Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

he tofu agroindustry is one of the agricultural processing activities that plays an important role in increasing value added, expanding employment opportunities, and supporting the local economy. In Pandau Jaya Village, Siak Hulu District, Kampar Regency, the BM2 tofu agroindustry has developed and contributes to the income of the local community. This study aims to analyze: (1) the characteristics of entrepreneurs and labor as well as the business profile of BM2 tofu, (2) the performance of the BM2 tofu agroindustry, (3) the marketing system of BM2 tofu, and (4) the business and marketing development strategies of BM2 tofu. This research was conducted in Pandau Jaya Village, Siak Hulu District, Kampar Regency from October 2023 to March 2024. The research method used was a census method, with respondents selected through purposive sampling, consisting of 1 entrepreneur, 4 workers, 5 retailers, 4 consumers, and 1 expert respondent. Data were analyzed using qualitative and quantitative descriptive analysis. The results showed that: (1) the entrepreneur was 43 years old, while the average age of workers was 22 years. The education level of both the entrepreneur and workers was senior high school (12 years). The entrepreneur had five family dependents, while the workers had no dependents. The entrepreneur had 10 years of business experience, and the workers had 1–3 years of experience. (2) The average use of soybean raw material was 50 kg per production process, supported by auxiliary inputs such as water, fermented vinegar, electricity, firewood, and fuel. The total production cost was IDR 1,127,476 per production process, producing 797.3 kg of tofu. With a selling price of IDR 6,397/kg, the gross income reached IDR 5,100,328 and net income amounted to IDR 3,972,852 per production process. The RCR value was 4.52, indicating that the business is feasible. The value added generated was IDR 78,836/kg with a value-added ratio of 77.29%. (3) BM2 tofu marketing was carried out through two channels, namely channel I (prod ucer–consumer) and channel II (producer–retailer–consumer). The total marketing cost in channel I was IDR 2,973/kg and in channel II was IDR 3,518/kg. The marketing margin in channel II was IDR 21,200/kg, while channel I had no margin. Marketing profits were IDR 57,027/kg in channel I and IDR 17,682/kg in channel II. The marketing efficiency values were 4.96% for channel I and 4.33% for channel II, indicating that channel I was more efficient. (4) The SWOT analysis showed that the BM2 tofu business is positioned in Quadrant I with an aggressive (SO) strategy, meaning that the business has strong internal strengths and favorable external opportunities. Therefore, the recommended strategies include increasing production capacity, improving production technology, and expanding market coverage.

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