Rahmadesti, Suci (2025) Pengaruh Komunikasi Politik Instagram @Abdulwahidbermarwah Terhadap Peningkatan Partisipasi Generasi Z Dalam Pemilihan Gubernur Provinsi Riau Tahun 2024. Other thesis, Universitas islam riau.
![[thumbnail of skripsi_219110207_watermark.pdf]](https://repository.uir.ac.id/style/images/fileicons/text.png "skripsi_219110207_watermark.pdf") |
Text
skripsi_219110207_watermark.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy |
Abstract
This study aims to determine the effect of political communication on Instagram @abdulwahidbermarwah on increasing the participation of Generation Z in the 2024 Riau Gubernatorial Election. This study was conducted on Instagram followers @abdulwahidbermarwah with Gen Z criteria, having watched campaign videos, and having the obligation to vote in Riau Province. The research population was Instagram followers @abdulwahidbermarwah which numbered 14,200 at the time the study was conducted with a sample of 201 people. The results of the study are that political communication on Instagram @abdulwahidbermarwah has a significant and positive effect on increasing the participation of Generation Z in the 2024 Riau Gubernatorial. The magnitude of the influence political communication on Gen Z participation by 38,8%, while the remaining 61.2% is influenced by external factors not discussed in this study.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Thesis advisor Wulandari, Happy 1016109301 |
| Uncontrolled Keywords: | Political Communication, Gen Z, Instagram, Gubernatorial Election |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Ilmu Komunikasi |
| Depositing User: | Andini Putri |
| Date Deposited: | 01 Sep 2026 02:31 |
| Last Modified: | 01 Sep 2026 02:31 |
| URI: | https://repository.uir.ac.id/id/eprint/34411 |
Actions (login required)
 |
View Item |