Efendi, Efendi (2025) Opini Mahasiswa Terhadap Streaming Game Online Di Platform Youtube Windah Basudara (Studi Deskriptif Kualitatif Opini Mahasiswa FIKOM UIR Terhadap Platform Youtube Windah Basudara). Other thesis, Universitas Islam Riau.

Text skripsi_189110137_watermark.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

In this digital era, there are various media options that can be used such as television, print media, online media that can be accessed via the internet. The need for information at this time makes people prefer media that is easy and fast to use to get information. YouTube is a video sharing website created by three former PayPal employees in February 2005. This website allows users to upload, watch, and share videos. This study aims to determine the Opinion of UIR Fikom Students on Online Game Streaming on the Windah Basudara YouTube Platform. This study uses a qualitative descriptive research type with data analysis techniques in the form of observation, observation, interviews and documentation. The results of the study show that Windah's existence as a content creator has a strong appeal to young audiences, especially students. The viewing experience experienced by the informants shows that they know this channel through various means, ranging from YouTube recommendations, social media, to peers. Students' opinions of Windah Basudara are generally positive. The communicative, expressive, and humorous delivery style is the main strength that makes the audience feel entertained and emotionally connected, even in a one-way media format like streaming. The authenticity in interacting and the ability to create a friendly atmosphere make Windah not just a gamer, but a figure who is considered entertaining and fun to follow. The influence of Windah Basudara's content on students' attitudes is also significant. Most informants experienced changes in media consumption habits, such as watching game streaming more often than before, to moving from entertainment such as movies or playing games to watching YouTube content.

Actions (login required)

View Item