Faktor-Faktor Yang Mempengaruhi Minat Nasabah Bergabung Di Bmt Mutiara Sakinah Pekanbaru

Nst, Winda Sarifudin (2018) Faktor-Faktor Yang Mempengaruhi Minat Nasabah Bergabung Di Bmt Mutiara Sakinah Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research is based on the development of Sharia Financial Institution (LKS) in Indonesia, one of which is the establishment of Bait Al-Maal wa At-Tamwil (BMT). BMT is a financial institution that is micro or small by using profit sharing system in accordance with the provisions of Allah SWT. Public awareness of sharia-compliant institutions and transactions is now an important consideration for the parties institutions to race to attract customers to join BMT Mutiara Sakinah Pekanbaru. The formulation of the problem in this research is what factors that influence the interest of customers join in BMT Mutiara Sakinah Pekanbaru and which factors are the most dominant influence it. The purpose of this study to determine what factors affect the interests of customers join in BMT Mutiara Sakinah Pekanbaru and which factors are the most dominant influence the interest of these customers . Theoretical framework in this research is that the factors that influence the interest nasbah namely cultural factors, social factors, personal factors, psychological factors, and marketing service mix factors . The type of research used is the design of causality. The type of data used in this study is primary data and secondary data. The population in this study are all customers who joined BMT Mutiara Sakinah Pekanbaru from 2012-2016 with a sample of 56 people. Sampling technique by random sampling. While data collection techniques are observations and questionnaires. To analyze the data used qualitative and quantitative analysis. In analyzing the quantitative data used multiple linear regression analysis in which the calculation process used SPSS for Windows Version 23.0. The results showed that the five factors that influence the interest of customers to join in BMT Mutiara Sakinah Pekanbaru is a factor of kebudyaya with a value of 1.047 , social factors with a value of -1.016 , pr pronoun factor with a value of 4,004 psychological factor of 5,024 , and marketing mix factor services with a value of -0.485, and it can be seen that the most dominant factor affecting the interest of customers join in BMT Mutiara Sakinah Pekanbaru is psychological factor (X5) of 5,024.

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