Wardhana, M. Randi (2025) Analisis Faktor-Faktor Yang Mempengaruhi Pengguna Ruko Dalam Memilih Rumah Toko (Ruko) Di Sekitar Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

The development of shophouses around the Islamic University of Riau has a number that tends to increase in construction over the past 5 years. From data from the Central Statistics Agency of Pekanbaru City and initial identification in the field, the number of shophouses in 2024 reached 207 units with an increase of 1.97% compared to 2023 which had a total of 192 units and experienced the largest increase over the past 5 years compared to 2022 which had a total of 140 units with an increase of 2.23% compared to 2021 which had a total of 123 units with an increase of 2.88% compared to 2020 with a total of 101 units. The purpose of this study is to analyze the factors that influence the selection of shophouse locations according to shophouse users around the Islamic University of Riau. The approach in this study is deductive because the researcher examines common problems based on testing a theory consisting of variables to determine the factors that influence shophouse users in choosing shophouses around the Islamic University of Riau. The method used in this study is a quantitative method and the number of samples to be studied is 203 samples. Based on the results of the t-test, there are factors that influence user preferences in choosing shophouses around the Islamic University of Riau, including accessibility being the largest value with a t value of 0.798, completeness of infrastructure being the second largest value with a t value of 0.733, population being the third largest value with a t value of 0.477, environment being the fourth largest value with a t value of 0.470, completeness of trade facilities being the fifth largest value with a t value of 0.468, products being the sixth largest value with a t value of 0.376, and physical conditions of the area being the smallest value with a t value of 0.153.

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