Maifarny, Weni (2025) Pengaruh Bauran Pemasaran dan Marketing Public Relations Terhadap Penjualan Frozen Food Dalam Perspektif Ekonomi Syariah. Other thesis, Universitas Islam Riau.

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Abstract

This study aimed to analyze the influence of marketing mix and marketing public relations on sales volume at Salimah Food Pekanbaru from a sharia economic perspective. The sample of the study was taken by using random sampling, a technique that each member had a chance to be selected. The data sources of the study were from primary and secondary data, while the data collection techniques were interviews, questionnaires, and observation. The data analysis technique of the study was quantitative, with hypothesis testing including validity, reliability, normality, and hypothesis testing. The results indicated that the marketing mix and marketing public relations simultaneously influenced Salimah Food sales at the Salimah Food Distributor Agent in Pekanbaru. The correlation between the two variables was low because not all variables showed a significant influence partially, but the simultaneous model was significant.

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