Apritawati, Dwi (2025) Analisis Difusi Inovasi Pembinaan Dan Pengembangan Oleh Dinas Koperasi dan UKM Kota Pekanbaru Dalam Upaya Pengembangan Produk UMKM Sektor Kuliner. Other thesis, Universitas Islam Riau.

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Abstract

The Pekanbaru City Cooperative and SME Service is committed to supporting the growth of this sector through various programs, such as managerial training, local product exhibitions, and access to financing. With the target of increasing the number of SMEs, it is hoped that SMEs in Pekanbaru City can grow sustainably and make a significant contribution to the local economy. The purpose of this study is to analyze the Analysis of Innovation Diffusion of Business Development and Coaching by the Pekanbaru City Cooperative and SME Service in an Effort to Develop Culinary SME Products and to determine the supporting factors and constraints of the strategies carried out by the Cooperative and SME Service. The method used is a descriptive qualitative approach using the diffusion-innovation theory by Rogers and Shoemaker. The results of the description of the research results above, the author can draw a conclusion as follows: Promotion of products owned by MSMEs by bringing these products during meetings or work visits to other areas, Then the Cooperative Office includes MSMEs in events held in Pekanbaru City such as the implementation of bazaars in malls, at the anniversary of Pekanbaru City or the anniversary of the province. The Cooperative Office conducts training and development by inviting MSMEs to take part in training created by the Cooperative Office such as legal training on brands, use of digital media for training business actors, culinary training, product packaging training. The Cooperative Office also makes direct visits to production locations as proof of concern.

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