Ikramullah, Pooja (2025) Persepsi Pengunjung Terhadap Daya Tarik Objek Wisata Asia Heritage di Kelurahan Muara Fajar Timur Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Tourism is all activities related to travel for pleasure purposes. Tourism is simply a journey of individuals or groups of people from one location to another with a specified plan within a certain time, for the purpose of recreation and entertainment to fulfill their desires. This study aims to analyze visitor perceptions of six tourism components, namely: attraction, accessibility, amenities, ancillary services, activities, and available packages. This type of research is quantitative descriptive, with data collection through questionnaires distributed with google form, the type of sample determination is done by quota sampling with a total of 100 respondents. The results of this study indicate that the component of the attraction of tourist objects in the attraction component has a percentage of 82% with the category of "strongly agree", accessibility with a percentage of 79% with the category of "agree", amenities with a percentage of 79% with the category of "agree", ancillary services with a percentage of 84% and entered the category of "strongly agree", activities with a percentage of 87% with the category of "strongly agree", and available packages with a percentage of 91% with the category of "strongly agree". Based on the total number of components of the attraction of the Asian Heritage tourist object is in the category of "strongly agree" with a large percentage of 84%. The suggestion from this study is to minimize the spread of waste from adhesive paper from entrance ticket bracelets, it is recommended to provide trash bins in the ticketing area so that paper waste from entrance ticket bracelets is not scattered in the Asia Heritage tourist area, as well as efforts to preserve the environment and create a cleaner and more comfortable tourist experience for visitors.

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