Sholihin, Ahmadi (2025) Pengaruh Potongan Harga (Discount) Terhadap Impulsif Buying di Online Shopee Pada Konsumen Generasi Z Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research aims to determine and analyze the effect of price discounts on impulsive buying at Online Shopee among Generation Z in Pekanbaru. The sample in this study was 100 respondents. The types and sources of data are primary and secondary data, while data collection techniques use observation, questionnaires and interviews. The data analysis technique used in this research is a simple linear regression test with the help of SPSS version 26 software. The results of this research show that price discounts have a positive and significant effect on Impulsive Buying on Online Shopee among Generation Z in Pekanbaru.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Thesis advisor Syaefulloh, Syaefulloh UNSPECIFIED |
| Uncontrolled Keywords: | Price Discounts, Impulsif Buying |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mia Darmiah |
| Date Deposited: | 29 Apr 2026 08:22 |
| Last Modified: | 29 Apr 2026 08:22 |
| URI: | https://repository.uir.ac.id/id/eprint/33219 |
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