Effendi, Rahmad (2023) Analisis Kepuasan Pengunjung pada Agrowisata Jeruk Hannam Farm di Kelurahan Tambusai Tengahkecamatan Tambusai Kabupaten Rokan Hulu Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Hannam Farm Citrus Agrotourism is one of the agro attractions that has been established since 2012, located in Central Tambusai Village, Tambusai District, Rokan Hulu Regency has a land area of 4 hectares. The purpose of this study is to determine and analyze visitor characteristics , agrotourism profiles , visitor satisfaction levels andmarketing strategies of Hannam Farm Citrus Agrotourism in Tambusai Tengah Sub-district Tambusai. This research uses a survey method , conducted for 6 months starting from July 2021 to May 2022. The data analysis used is qualitative and quantitative methods. Sampling using accidental sampling method, the number of samples was 97 people. The results of this study are: 1) the age of visitors to Hannam Farm Orange agrotourism is in the range of 20-30 years as much as 30.93%, 2) visitors are mostly female amounting to 56.70% and education level with an average of 44.33% (equivalent to high school), have 3 dependents and earn Rp3,100,000 – Rp4,000,000 / month. The agrotourism profile of Hannam Farm Orange is approximately 4 hectares consisting of Hannam Orange orchards and public facilities. Hannam Orange Agrotourism has 3 (three) workers , this tourist attraction also presents a fairly beautiful natural scenery, namely the hilly area so that the surrounding scenery can be enjoyed from a height, besides the cool plantation air. This agrotourism also provides several facilities for visitors such as toilets and prayer rooms. However, the condition of these toilets and prayer rooms is inadequate because of the limited number of toilets . The infrastructure in the form of roads leading to Hannam Farm Orange agrotourism is still a dirt road, so in the rainy season, the road to the tourist site is muddy and difficult to pass. To reach the current location , you must use a private vehicle because public transportation is not available . To start this agrotourism, business owners use an initial capital of Rp. 500,000,000, the source of this initial capital is from the owner's personal money. The level of visitor satisfaction based on the calculation results is located in the range of 51% - 65% which is categorized as less satisfied. Hannam Farm's Citrus Agrotourism Marketing Strategy is the aspect of place, people / officers, physical environment and process are variables that are a priority for visitors and based on performance appraisal, the three variables are categorized to be improved. Promotions and prices in terms of the level of expectation are in the category of quite important while in terms of the level of performance is considered good enough so it is necessaryMaintained.

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