Azmi, Ulul (2025) Pengaruh Kualitas Layanan dan Citra Perusahaan Terhadap Loyalitas Konsumen Pembinaan dan Sertifikasi Ahli K3 PT. Sepakat Jaya Pertama. Masters thesis, Universitas Islam Riau.

Text skripsi_227121028_watermark.pdf - Submitted Version Restricted to Registered users only Download (5MB) | Request a copy

Abstract

This study aims to determine and analyze the Influence of Service Quality and Company Image on Consumer Loyalty of K3 Expert Development and Certification at PT. Sepakat Jaya Pertama. The variables used are Service Quality, Company Image and Consumer Loyalty. The author uses Quantitative Descriptive research type. Data collection techniques use, Questionnaires, Observations, Interviews and Documentation. Quantitative data analysis techniques. Research Results The service quality of PT. Sepakat Jaya Pertama was assessed as good by participants, while the company's image was considered very positive. However, consumer loyalty is still moderate. Service quality and company image have been shown to influence loyalty, with company image as the dominant factor. Companies are advised to continue to improve service quality, strengthen their image through testimonials and transparency, and develop loyalty strategies such as after-training services, alumni communities, and incentive programs. An integrated approach between service and image is also important to increase consumer loyalty sustainably.

Actions (login required)

View Item