Adha, Suhaa Kurnia (2023) Pengembangan Atraksi Wisata Berdasarkan Preferensi Wisatawan di Pantai Indah Selat Baru, Kabupaten Bengkalis. Other thesis, Universitas Islam Riau.

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Abstract

Tourist preferences are considered as an ideal view of the existence of tourism seen from the perspective and demands of tourists. Therefore, to find out the interest in tourist attractions, tourist preferences are needed as a development of tourist attractions in Pantai Indah Selat Baru. Pantai Indah Selat Baru has a beach area which is currently still the prima donna in Bengkalis Regency, namely with its culinary delights. However, the problem at Pantai Indah Selat Baru is the lack of development of tourist attractions. This study aims to formulate a strategic direction for the development of tourist attractions in Pantai Indah Selat Baru, Bengkalis Regency. The analytical method used is a mixed method, namely quantitative and qualitative with the sampling technique by means of purposive sampling. The objectives to be achieved are (a) Identifying potential tourist attractions at Indah Selat Baru Beach (b) Analyzing tourist attractions that can be developed at Indah Selat Baru Beach using weighting analysis using the Likert Scale tool (c) Formulating directions for the development of tourist attractions at Indah Selat Beach New to using QSPM analysis. The potential possessed by Indah Selat Baru Beach has natural beauty that is still beautiful, there is an international port, the condition of heading to Indah Selat Baru Beach is in a condition that is not perforated, has a variety of foods that can be enjoyed by tourists, and has several tourist attractions. The results of tourist preferences regarding Pantai Indah Selat Baru are in the fairly good category while the results of tourist preferences in tourist attractions show that 87.8% of tourism activities want mangrove tree planting and 96% want jetski tourism activities. The results of the QSPM analysis show that there are three strategic directions that have a high total number of attractions, namely a) A strategy to further develop tourism in Bengkalis Regency, b) A strategy to empower MSMEs in producing souvenirs in Bengkalis Regency, c) A strategy to increase promotion of Pantai Indah Selat Baru such as on a large banner and installed in a place that is easily visible about jetski tourist attractions and planting mangrove trees.

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