Putri, Intan Cahyani Ahmadi (2025) Pengelolaan Akun Ikatan Pemuda Pemudi Pangkalan Kasai Sebagai Media Informasi Masyarakat Desa Pangkalan Kasai. Other thesis, Universitas Islam Riau.

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Abstract

This research is entitled "Account Management of the Pangkalan Kasai Youth Association as an Information Media for the Pangkalan Kasai Village Community". The purpose of this study is to find out how Facebook social media accounts managed by the Pangkalan Kasai Youth Association (IPPAK) are used as a means of disseminating information to the village community. In today's digital era, social media has become an important communication tool in reaching the public quickly and widely. IPPAK uses Facebook accounts as a platform to convey information related to social, cultural, and natural disasters that occur in villages, such as floods and fires. This study uses a descriptive method with a qualitative approach, relying on observation, interview, and documentation techniques as data collection tools. The results of the study show that the management of IPPAK accounts involves elements of content planning, interaction with the audience, and village community involvement. However, several obstacles were found such as the lack of youth participation and limited access to information by some people. This research refers to the theory of the 4Cs (Context, Communication, Collaboration, and Connection) in social media management. These findings contribute to the understanding of the strategic role of youth organizations in utilizing social media as a tool of public communication at the village level. With more optimal management, IPPAK accounts have the potential to become an effective and reliable means of information for the people of Pangkalan Kasai.

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