Maulana, Hasby (2025) Pengaruh Motif Penggunaan Konten Tiktok Tips Lulus Bumn @vmuliana Terhadap Kepuasan Informasi Seputar Persiapan Kerja Bagi Followers. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine whether there is an influence of the motives for using TikTok content "Tips Lulus BUMN" (@vmuliana) on information satisfaction regarding job preparation among followers. This is a quantitative study that applies the Uses and Gratifications theory, particularly the concepts of Gratification Sought and Gratification Obtained developed by Philip Palmgreen from the University of Kentucky in 1984. Palmgreen assumes that audience attention to media is determined by their attitudes, and the satisfaction a person gains from media is also influenced by their attitude toward that media. This research involved a sample of 400 respondents. The data collection technique used was an online questionnaire distributed via Google Forms. The data obtained from the respondents were analyzed using simple linear regression. Prior to the main analysis, the data were tested for validity using Product Moment correlation and for reliability using Cronbach’s Alpha. The results showed that each item in the questionnaire was valid and reliable, as the Product Moment correlation values were greater than the critical value of r-table (>0.098), and the Cronbach’s Alpha coefficient was greater than 0.6. The results of this study indicate that there is a significant influence of the motives for using TikTok content "Tips Lulus BUMN" (@vmuliana) on information satisfaction regarding job preparation among followers. This is supported by the hypothesis test result which yielded a significance value of 0.001 < 0.005, indicating that H₀ is rejected and Hₐ is accepted. The magnitude of the influence is 76.5%, while the remaining 23.5% is influenced by other variables not examined in this study.

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