Maudhotul, Khasanah (2024) Pengaruh Gaya Hidup, Suasana Tempat Dan Harga Terhadap Minat Generasi Z Berkunjung Di Coffe Shop Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine lifestyle, atmosphere and prices on interest in visiting coffee shops in Pekanbaru City. The population in this research is Gen Z who visit the Coffee Shop in Peikanbarui City. And this research uses a proportional sampling technique by distributing questionnaires to 100 respondents. Data sources are primary and secondary data, while data collection techniques use interviews and questionnaires. The data analysis technique used in this research is the multiple linear regression test using SmartPLS version 3. The results of this research show that (1) Partially, Lifestyle variables have a significant and significant influence on Visiting Interest. (2) partially the Place Atmosphere variable has a significant effect on Interest in Visiting (3) partially Lifestyle does not have a significant effect on Interest in Visiting (4) simultaneously ease of use, perceived benefits and electronic trust have a significant effect on customer satisfaction.

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