Zebua, Emmanuel Haryanto (2025) Pengaruh Terpaan Konten Tiktok Akun @Anakbukdani Terhadap Minat Beli Followers. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how much the exposure to TikTok content on @anakbukdani account TikTok content affects followers' buying interest. The TikTok account @anakbukdani is a platform that serves about snacks in Pekanbaru City and street food or called street food, so that the video of the account giving many street food stalls went viral. The research method used was descriptive quantitative with a sample of 100 people. Using questionnaires as instruments and processed using statistical tests. The Validity Test was carried out using the Correlation Product Moment and then the Reliability Test using Alpha Cronbach, for analysis using the Simple Linear Regression Test. The results obtained that the exposure of tiktok content of @anakbukdani account to the buying interest of followers has a significant influence. In the results of the study, there was a strong relationship between the influence variable of exposure on the variable of followers' buying interest as evidenced by tcal = 10.219 > 1.987 and pvalue 0.000 < 0.05. In the Simple Linear Regression Test, there is a constant value of 11.776 while the value of the regression coefficient is 0.355. The result of the Determination coefficient of 0.516 means that the independent variable in this study is able to exert an influence of 51.6% on the buying interest of followers.

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