Rahmi, Muthia (2025) Pemanfaatan Media Sosial Instagram Akun @Sepdum Dalam Upaya Memberikan Informasi Kepada Followers. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how Instagram social media is used by @sepdum accounts in providing information to their followers. This study uses a descriptive qualitative approach with data collection methods in the form of observation, interviews, and documentation to obtain relevant and in-depth results. The informants in this study are individuals who are directly involved in the process of managing @sepdum accounts, including the creative team and content managers. The results of the research were analyzed using five dimensions of the User Generated Content theory, namely Content Creation, User Participation, Trust & Credibility, Content Relevance, and Interactivity. Based on the analysis, it was found that @sepdum accounts produce and share various types of content, ranging from local information, MSME promotions, to viral news. In addition, followers also contribute by sending content and responding to posts. Follower participation is seen through various forms of interaction, such as comments, tags, and reshares or reposts. Trust in @sepdum account is built through consistency in delivering information that is accurate and in accordance with the needs of the audience. The content shared is always tailored to local issues and emerging or viral trends, so it remains engaging. Interactivity between account managers and followers occurs continuously mainly through comments and direct messages, which allows for a two-way dialogue and builds closer relationships. Overall, @sepdum account has successfully applied the main dimensions in the theory of User Generated Content to provide information to its followers.

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