Irfan, M. (2025) Komunikasi Persuasif Dalam Membangun Kinerja Anggota Pada Organisasi Genbi Universitas Islam Riau. Other thesis, Universitas Islam Riau.

Text skripsi_219110147_watermark.pdf - Submitted Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

his study aims to find out how persuasive communication in building member performance in the Genbi organization of the Islamic University of Riau. This study uses a descriptive qualitative approach with data collection methods in the form of observation, interviews, and documentation to obtain relevant results. The informants in this study are individuals who are part of the Genbi organization of the Islamic University of Riau. The results of the study show that the success of persuasive communication is determined by four dimensions, namely the credibility of the source, message, organizational environment, and audience acceptance and response. Leaders use an integrated emotional, motivational, and structural approach. A relaxed, open, and familial style of communication creates a comfortable atmosphere, increases engagement, and strengthens the solidarity and work spirit of members.

Actions (login required)

View Item