Maghribi, M. Rofiq Al (2025) Strategi Komunikasi Majelis Dakwah Islamiyah (MDI) Kota Pekanbaru Dalam Membangun Etika Gen Z. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze how the communication strategy is carried out by one of the da'wah organizations in Pekanbaru City, namely the Islamic Propagation Council (MDI). This study uses a qualitative research method with a descriptive approach. The subjects of this study were people who were part of the organizational structure of the Islamic Propagation Council (MDI) of Pekanbaru City. In this study, there were 4 informants whose data were collected using data collection techniques through observation, interviews and documentation. The results of the study indicate that there are several factors from the concept in the communication strategy, namely, approach, internal aspects, external aspects, supporting factors and inhibiting factors. The results of the study are that the Islamic Propagation Council (MDI) of Pekanbaru City is known for its role in organizing the schedule of Friday preachers and Ramadan lectures, as well as compiling the title of public lectures to provide a basic understanding of Islamic teachings. MDI also implements internal and external communication strategies for smooth preaching. This strategy is considered to be running well based on interviews with informants from MDI. The supporting factor is MDI's ability to package issues in an interesting way and offer concrete solutions, while the inhibiting factor is the lack of interest of some people in listening to preaching.

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