Zukhairi, Afdhal (2025) Fenomena Transformasi Konten Dakwah di Media Digital (Studi Kasus Pada Konten Login Habib Ja’far). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the phenomenon of Da'wah Content Transformation in Digital Media (Case Study on Habib Ja'far Login Content). This research uses qualitative research methods, with the research subject being Deddy Corbuzier's Youtube account in the form of Habib Ja'far's LogIn content from season one to three which was selected using purposive sampling technique. The data collection techniques used are observation, documentation and literature study. The results of the research and conclusions show that the results of the researcher's research on Habib Ja'far's Login content on Deddy Corbuzier's YouTube channel aim to identify the form of da'wah transformation that occurs in digital media, especially through the Login content program. Based on the analysis of several content episodes in each season, researchers found 4 main phenomena that show the transformation of da'wah, namely the language style in season 1 login content which tends to have a provocative touch, the language style in season 2 login content shows a shift towards discussions that emphasize tolerance values, the language style in season 3 login content tends to be critical, the discussion in each season of the login program has a different discussion focus that reflects the dynamics of relevant issues of its time. The host in each season is different from the host of the login program in season 1 with a provocative touch in presenting questions, in season 2 the host is more in-depth in discussing religious and social issues in accepting differences, in season 3 the host increases and provides new dynamics in this program. Then the themes discussed in each season are different, such as in season 1 religious moderation and religious social issues, in season 2 tolerance and interfaith dialogue, in season 3 inclusiveness and humor in religious discussions.

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