Seniati, Dea (2025) Strategi Komunikasi Pembina Meningkatkan Partisipasi Anggota Ikatan Remaja Masjid Raya Al-Barokah Dalam Kegiatan Mengaji Al- Qur’an. Other thesis, Universitas Islam Riau.

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Abstract

Communication strategies are a combination of communication planning and communication management to achieve a goal. Participation in the form of active and creative involvement of all parties in the entire process of a programme's activities. This study aims to determine how the Communication Strategy of the Mentor Increases the Participation of Members of the Al-Barokah Grand Mosque Youth Association in Quran Recitation Activities. This study uses a qualitative descriptive approach. Data collection techniques include observation, interviews, and documentation. Data for this study were obtained from various sources to address the research questions, including primary and secondary data sources. There were five informants in this study. The results of this study indicate that the mentors of the Al-Barokah Grand Mosque Youth Association apply communication strategies according to Anwar Arifin, namely: first, understanding the audience by examining the characteristics of the Youth Association members; second, crafting messages and conveying the importance of Quran recitation for Muslims; third, determining the method, which can be seen from the content, such as educating and motivating members, fourth, selecting the media, where the advisor uses WhatsApp as a medium to send messages to members and face-toface meetings with members during activities or monthly meetings.

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