Aprillia, Siska (2025) Gambaran Kesadaran Pada Konsumen Terhadap Kosmetik Halal. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to examine consumer awareness of halal cosmetics from a cognitive psychological perspective. The main focus is to understand the forms of awareness and the influencing factors, such as attention, knowledge, religious values, and environmental influence. The research subjects were Muslim women who use halal cosmetics in Pekanbaru City. A qualitative approach with a phenomenological design was employed, utilizing observation and semi-structured interviews. Informants were selected using purposive sampling. Data were analyzed through reduction, data presentation, and conclusion drawing, and validated through triangulation techniques. The results show that consumer awareness is influenced by attention to product ingredients, halal certification, BPOM approval, and brand recognition. Additionally, family support and social environment significantly shape consumer thought patterns. All four informants expressed feelings of pride and comfort when using halal cosmetics, which reinforced their preference for certified halal products. This awareness is formed through the interaction between internal factors such as cognitive systems and religiosity, and external factors such as the social environment. The study concludes that consumers are more likely to choose halal products when accurate information, strong belief, and personal experience align.

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