Dewa, Hardiansyah (2024) Analisis Strategi Pemasaran Coffee Shop Di Era Digital Untuk Meningkatkan Penjualan Di Kecamatan Tapung Hilir Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to analyze Coffee Shop marketing strategies in the digital era to increase their sales in Tapung Hilir District, Kampar Regency. The research data used are the results of interviews with Coffee Shop owners, as well as questionnaire data distributed directly to Coffee Shop visitors. This research provides an overview of the challenges faced by business people in facing increasingly fierce competition in the Coffee Shop industry. The research results show that Coffee Shops in Tapung downstream District have adopted several effective strategies to increase their sales in the digital era. These strategies include the use of social media, good service, and providing facilities according to consumer desires, as well as collaboration with digital partners. In this case, the Coffee Shop has used social media such as Instagram and Facebook to expand the reach of potential customers and build a strong brand image. Apart from that, good service and available facilities are also an important part of their strategy, which helps attract customers. The results of this research can provide valuable insight for other Coffee Shop owners and management in developing effective marketing strategies in the digital era, especially in Tapung Hilir District, Kampar Regency.

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