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Pengaruh Kualitas Pelayanan, Promosi, dan Harga Terhadap Kepuasan Konsumen Menggunakan Jasa Bus Pariwisata PT. Dzakki Buana Tour (studi Kasus Pada Pelanggan PT. Dzakki Buana Tour)

Yogi, Arya Permana (2024) Pengaruh Kualitas Pelayanan, Promosi, dan Harga Terhadap Kepuasan Konsumen Menggunakan Jasa Bus Pariwisata PT. Dzakki Buana Tour (studi Kasus Pada Pelanggan PT. Dzakki Buana Tour). Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine and analyze the influence of service quality, promotions and prices on consumer satisfaction using PT tourist bus services. Dzakki Buana Tour (case study of PT. Dzakki Buana Tour customers) The sampling technique in this research is probability sampling with a sample size of 85 respondents from PT bus customers. Dzakki Buana Tour. And data collection techniques include interviews, questionnaires, observation and documentation with quantitative approach data analysis using SmartPLS. The results of this research show that: service quality has a positive and significant effect on consumer satisfaction, promotion has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction.

Item Type: Thesis (Other)
Contributors:
Contribution
Contributors
NIDN/NIDK
Sponsor
Eva, Sundari
1004017001
Uncontrolled Keywords: Service quality, promotion, price, consumer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Yuni Reliska
Date Deposited: 18 May 2026 04:34
Last Modified: 18 May 2026 04:34
URI: https://repository.uir.ac.id/id/eprint/32187

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