Dina, Dina Popi Yolana (2024) Pengaruh Tata Letak Produk (layout), Kelengkapan Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Pelanggan Angkasa Mart Simpang Tiga Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine and analyze the influence of product layout, product completeness, and price on purchasing decisions for Angkasa Mart Simpang Tiga Pekanbaru customers. The sample size in this study was 145 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews, questionnaires and documentation. The data analysis technique used in this research is a multiple linear regression test with the help of SPSS software version 26. The results of this research show that product layout, product completeness and price have a positive and significant effect on purchasing decisions for Angkasa Mart Simpang Tiga Pekanbaru customers

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