Hawari, Syurahbil Hakim (2025) Analisis Tingkat Pengetahuan Pelaku Usaha Mikro Terhadap Produk Bank Syariah Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research is based on data on the realization of Indonesia's KUR distribution in 2021 until June, which is still very dominated by conventional banking with 98.4% of debtors while Islamic banking is only 1.6%. Moreover, based on Bank Indonesia data as of September 2021, there are still 69.5% of Micro Enterprises that have not received financing facilities from banks. This study aims to determine the extent of the level of knowledge of micro business actors on Islamic bank products in Pekanbaru City. This type of research is field research using quantitative research methods and the analysis used is descriptive statistics where data is grouped, described according to the type analyzed then presented in the form of tables, pie charts and existing explanations. This research was conducted on micro entrepreneurs in Pekanbaru City. In this study to determine the sample using the Slovin formula so that a sample of 100 respondents was found. This study took existing samples using the Proportionate Statified Random Sampling Technique with data collection used in the form of questionnaire distribution and documentation. The results of the study were analyzed using a range of descriptive analysis located at 58%, namely "Enough". The range of values is sufficient which is 41-60%. That is, the level of knowledge of micro business actors on Islamic bank products in Pekanbaru City is that micro business actors who know Islamic banks do not all know Islamic bank products and only hear the general ones.

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