Masluddin, Masluddin (2025) Strategi Promosi Media Sosial Instagram Pada Akun @setakat.id Dalam Memasarkan Produk Snack Kekinian Untuk Menarik Minat Pembeli. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to identify the most appropriate and effective promotional strategies to be used on the Instagram account @setakat.id in marketing contemporary snack products to attract buyers. A qualitative approach with descriptive methods was used, with the research subject being the Setakat.id business owner and the object of research being @setakat.id's Instagram promotion strategy. The results showed the success of @setakat.id in implementing the AIDA (Attention, Interest, Desire, Action) model in their promotional strategy. They utilize various Instagram features, interesting content, persuasive copywriting, influencer collaboration, and promotions to attract attention, arouse interest, arouse desire, and encourage purchase actions. Strategy evaluation and refinement is done consistently by utilizing metrics analysis and customer feedback. Despite facing challenges, @setakat.id overcomes with a collaborative and adaptive approach, and continues to innovate to build strong brand awareness. This research provides insights for culinary businesses in optimizing Instagram as an effective promotional medium by comprehensively applying the AIDA framework.

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