Rahayu, Salsa Sri (2025) Model Komunikasi Humas PT. RAPP Dalam Membina Hubungan Dengan Team 9 Langkah Putri Samudera Pada Event Pacu Jalur 2023 Di Kuansing. Other thesis, Universitas Islam Riau.

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Abstract

This study examines the communication model applied by the public relations of PT. Riau Andalan Pulp and Paper (RAPP) in fostering a cooperative relationship with the 9-step women's ocean team at the 2023 track race event in Kuantan Singingi, Riau. This event is part of a local cultural tradition involving the company as a main sponsor. Through a qualitative descriptive approach, this study explores how communication is carried out by PT. RAPP can strengthen relationships and support the success of the event. The results of the survey show that PT. RAPP uses a symmetrical two-way communication model, emphasizing dialogue and collaboration between the company and the track racing team. This effective communication plays an important role in building mutually beneficial relationships, improving the company's image, and strengthening relationships with local communities.

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