Romadhon, Aziz Maulana (2024) Strategi Pemasaran Islam pada Usaha Mikro Pondok Pesantren Sallafiyah Babusallam Dayo Kecamatan Tandun Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.

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Abstract

Sallafiyah Babussalam Village Islamic Boarding School. Dayo District. Tandun Rokan Hulul Regency. This Islamic boarding school was founded on 17 July 1997. Pondok Babussalam Islamic Boarding School currently has quite a lot of students, consisting of Middle School (SMP) and High School (SMA). Study This was done at the Babussalam Islamic boarding school, Dayo Village, District Tandun, Rokan Hulu Regency, Riau Province, Based on interview results with one of the ustadz at the Babussalam Islamic Boarding School, Dayo Village, subdistrict. Tandan Regency. Rokan Hulu is where researchers get information through techniques interviews and pre-surveys. This type of research is qualitative research. Qualitative research is an approach to observing phenomena and researching a particular problem or situation that is the object of research. Technique data collection in this research through observation, interviews and documentation Then the collected data is analyzed using theory qualitative descriptive, using data reduction, data presentation and drawing conclusions, based on data analysis that the author carried out on results of interviews via informants. The informants in this research were Islamic boarding school administrators, Persons in charge of business units, Ustads, and consumers of the Sallafiyah Babussallam Islamic Boarding School Business Unit. Research result This shows that the Babussalam Village Islamic Boarding School. Dayo Subdistrict.Tandun, Rokan Regency, upstream marketing strategy is trying providing superior and quality products for sale to consumers.

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