Rivaldo, Boy (2023) Pengaruh Gaya Hidup Dan Citra Merek Terhadap Keputusan Pembelian Pada Smartphone Merek Iphone. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to analyze whether lifestyle and brand image affect the decision to purchase an iPhone brand smartphone (a case study on students of SMAN 1 Ujungbatu, Rokanhulu Regency). The sample in the study amounted to 100 respondents by taking samples using purposive sampling method. Data analysis techniques in this study using SPSS. The results of this study indicate that lifestyle and brand image partially and simultaneously influence the decision to purchase an iPhone brand smartphone (a case study of students at SMAN 1 Ujungbatu, Rokanhulu Regency).
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Thesis advisor Suryani, Susie 1004077001 |
| Uncontrolled Keywords: | e study of students at SMAN 1 Ujungbatu, Rokanhulu Regency). Keywords: lifestyle, brand image, purchase decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 19 Nov 2025 03:04 |
| Last Modified: | 19 Nov 2025 03:04 |
| URI: | https://repository.uir.ac.id/id/eprint/31105 |
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