Nurhidayah, Annisa (2024) Pengaruh Content Marketing Shopee Afiliasi Akun Tiktok @nazwaadinda Terhadap Keputusan Pembelian Followers. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to see how much influence content marketing on the Shopee affiliate TikTok account @nazwaadinda has on purchasing decisions. This Shopee affiliate is a program that offers additional income for content creators who promote Shopee products on social media such as YouTube, Instagram, Facebook and Tiktok, including the TikTok account @nazwaadinda. This research uses explanatory research methods with a quantitative approach. Sampling uses the Purposive Sampling technique, namely determining the sample selection technique based on certain criteria. The research results show that the items in the statement in this study are considered reliable. The research results show that in general content marketing and purchasing decisions are good (positive) at 87% and the remaining 13% are influenced by other factors not included in this research. Judging from the model of the influence of content marketing on the Shopee affiliate TikTok account @nazwaadinda, it has a significant influence on purchasing decisions.

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