Hasni, Siti (2025) Efektivitas Media Sosial Instagram @kominfo.riau Sebagai Media Penyebaran Informasi Kepemerintahan. Other thesis, Universitas Islam Riau.

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Abstract

Analyzing the effectiveness of using Instagram social media, especially the @kominfo.riau account, as a medium for disseminating government information is the purpose of this research. With the development of information and communication technology, the use of social media by government agencies is important to distribute information quickly and efficiently to the public. Instagram was chosen as the main focus due to its high popularity in Indonesia, with various features that support the dissemination of information visually and interactively. This research uses a quantitative method with a descriptive approach. Data was collected through a questionnaire distributed to 394 followers of the @kominfo.riau Instagram account. Respondents were asked to provide responses regarding the effectiveness of information delivery from the account based on several indicators, such as ease of access, clarity of information, and user interaction. The data were analyzed using a Likert scale to measure the level of effectiveness. The results show that the @kominfo.riau Instagram account is effective in disseminating government information, with 82.42% of respondents stating that the information delivered is in accordance with their needs. However, although the account has many followers, the level of interaction such as the number of “likes” and comments is still low, indicating the need for improved interaction strategies. This research is expected to contribute to the development of the government's digital communication strategy, as well as become a reference for further studies related to the use of social media as a means of public communication.

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