Kamil, Ihsan (2024) Analisis Isi Pesan Moral Pada Akun Tiktok @fahrolrozi03. Other thesis, Universitas Islam Riau.

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Abstract

The content of the message is the conformity between the purpose of communication and the facts and timeliness of information received from the audience and morals are beliefs about right and wrong, something good and bad that has become a social agreement. The purpose of this study is to determine the moral message on the Tiktok account @Fahrolrozi03. This study uses a qualitative descriptive approach. There are two data sources in this study: primary data and secondary data. The primary data source in this study can be obtained from videos on the Tiktok account @Fahrolrozi03, while secondary data in this study was obtained from documentation, books, journals, dictionaries, the internet, and so on related to this study. Based on the results of the study on the analysis of the content of moral messages on the Tiktok account @Fahrolrozi03, the moral messages contained are divided into three parts, the first is a moral message related to fellow human beings: namely honesty, never give up, independent, responsible, hard work, respect/politeness, and discipline. The second is a moral message related to other humans, namely: Compassion and loyalty. And the last is a moral message related to God, namely: Being grateful.

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