Ridho, Irham (2025) Pola Komunikasi Diskominfo Dalam Mengelola Akun Instagram @kominfonatuna. Other thesis, Universitas Islam Riau.

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Abstract

Communication pattern is a system that connects members in an organizational group, forming a unity that is able to create a pattern of interaction between fellow members in the organization. This study aims to determine how the communication patterns that occur in the management of the @kominfonatuna Instagram account managed by Diskominfo Natuna Regency in the field of Public Information and Communication Management (PIKP). This research uses qualitative research methods by collecting written or spoken words and observable behavior to produce descriptive data. Data collection was carried out by means of observation, interviews, and documentation involving 3 informants who had been targeted by researchers. It can be seen from the results of the research that the communication pattern that occurs in the field of Information Management and Public Communication of the Natuna Regency Diskominfo in managing the @kominfonatuna Instagram account is in the form of a star pattern or what is called an all-channel communication pattern. This pattern shows that every member, including the head of the field, journalists and graphic designers, has the same role to communicate with anyone, either directly or face-to-face or indirectly such as through cell phones. Every member has an equally important role in realizing the work to be achieved. This pattern shows that every member, both heads of field, journalists and graphic designers, that all have the same opportunity to communicate.

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