Fadel, Muhammad (2025) Persepsi Mahasiswa Fikom Tingkat Akhir Mengenai Akun Media Sosial Tiktok @gilang Nugroho Sebagai Konten Akademik. Other thesis, Universitas Islam Riau.

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Abstract

Final Level FIKOM Students' Perceptions Regarding the Tiktok Social Media Account @Gilang Nugroho as Academic Content Muhammad Fadel 189110195 Nowadays, the use of social media is not only used for socializing or exchanging information, but has increased its function as a tool for transactions, so that many parties run businesses and services through social media. Based on the video post from the TikTok account @gilang nugroho, it can be seen that this video is very popular and watched by the Indonesian people, especially final semester students. This can be seen from the content of all comments, the account owner's video submissions in the educational video use language that is easy to understand, explained in detail through light conversation. and problem topics that students often experience. Therefore, most of the followers of the @gilang nugroho tiktok account are students, which has grown significantly, starting with a rapid increase in followers, making it the leading educational account for final year students. This research uses a type of qualitative descriptive research with data analysis techniques in the form of observations, observations, interviews and documentation. The results of the research show that final year FIKOM UIR students' perceptions of the content of the tiktok account @gilang nugroho as an educational medium are considered positive by the audience based on. The content of the content produced is considered to be good and appropriate to conditions in the field, as are the reasons for following the account which is considered to have benefits in the process of working on the thesis and is considered profitable and helpful. Content produced by the creator of the TikTok account @gilang nugroho influences public interest and differences in perception of the account displayed according to existing conditions. The match between the information provided by the content creator and the information received by the audience creates a positive value perception.

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